I am in the people business. Recruiting is all about people. We are a people company. Our company and our reputation is only as good as our people. People who embody our values. People who go above and beyond to see our company succeed and to make our customers happy. We grow by delivering great experiences to people. It is not about grand overtures but the little things done well repeatedly. Our people are the voice of our brand. When we have an army of people telling our story, word of mouth is much more powerful than any advertising. In the words of Jim Rohn – One customer well taken care of could be more valuable than $10,000 worth of advertising.