People are your competitive advantage

A company’s competitive advantage should not be based on profit or market share. These are short term strategy’s, with short term advantages.  The only lasting competitive advantage a company has is your people. Your people are your competitive advantage. Companies that make people the key component of their business and create a culture that embraces this will always be the winners. People companies accomplish great things because every team member feels connected to the goal. They bring their best to work every day. I love recruiting for these companies.