The insurance industry is becoming an appealing career choice for Gen Z and Millennials but it needs more fostering from employers and recruiters as well. Many industry leaders talk about bringing in fresh talent from schools, colleges and other industries, but what is being done here? It’s through direct engagement that we can inspire and encourage the insurance talent of tomorrow to look at the industry with real excitement. Insurance must be promoted as an attractive alternative to some of big brands that have developed reputations for being hot employers.
We need to look at what is important to young professionals when they are looking at starting their careers. Is job security is a key driver? Is future proofing their career a factor? Are flexible work options important? Is making a contribution to our society or having a job with a sense of purpose important? Insurers and Brokers are pursuing technology and automation. This innovation is creating new growth and new opportunities in areas like data analytics, digital marketing and cyber risk and this should be promoted to younger, tech-savvy professionals. Positioning these opportunities at the forefront of recruitment strategies could help reshape the narrative and attract Gen Z and Millennials into the industry.
It is time to emphasise the Insurance industry’s track record of stability, economic resilience and opportunity. To showcase how the industry stands out as innovative and forward thinking. To promote work life balance practices and the positive social impact the Insurance industry has on people. To illustrate the opportunity for long-term fulfilling career pathways. When businesses and industry recruiters adopt this strategic approach we should see some exciting new future-focused talent coming into the workforce.
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