In 2021 we are seeing people looking carefully at how companies reacted to the events of 2020. Companies that see their first responsibility as taking care of their people are the most attractive companies great people seek out. These companies demonstrated that they supported their people’s well-being, wellness and development. These PEOPLE FIRST companies care about people and are genuinely good for the planet. These companies have values that are important to the people they employ. Working for these companies is seen as deeply rewarding.
In 2021 competition for great hires is fierce. People want to be part of a company that they believe in. People want to really feel where the company is coming from and what it stands for so they can live the values and live the brand. They want their work to be meaningful. The best, most highly sought-after companies in 2021 are clear in what they do well.